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Taunya's Tips
Learning graphic design is a challenge field today. Here are some notes from a recent talk I gave to some students at ECPI in Newport News, Virginia.
1. Learn the difference between designing for web and for print. Learn how to use Pantone (PMS colors!) and web safe colors.
Questions to ask yourself are:
- What resolution do I need to start with?
- What kind of file formats will I need?
- What color space do I start with?
- What color space will I end with?
2. Learn how to move artwork between Photoshop, Illustrator, InDesign, and DreamWeaver. Why? Because designing for print requires that the linked files be saved as TIF or EPS and not imbedded into the InDesign files. For web, it's much easier because you don't need the high resolution file.
3. DON'T STRETCH images. SCALE them.
4. Learn how to set typestudy Typography.
5. Learn the difference between ppi and dpi.
6. Before sending that file to someone else:
- rasterize the type or create oultines
- find out what color space it needs to be saved in
- and then flatten the file.
7. Freelancing:
While in schooltechnically it's never okay to copy someone elses work. But as a student you can copy if it's for a learning purpose. But don't ever copy something and then sell it. That's against the lawand trust me you wouldn't want someone to copy your worknow would you? Freelance as much as you can while in school. Create graphics for family and non-profit organizationsbut make sure it's something you would be proud to put in your portfolio.
After schoolIf you decide to freelance after graduation. Please check with AIGA and GAG on the current hourly rates for graphic design. It's expensive to go to school, and to buy all the software, and to buy all the computer equipmentplease don't hurt your field by working for less than the other professionals in your area.
8. Showing your portfolio. If you are planning to design for web OR print, it's important that your prospective employer know that you do know how to create graphics.
- Save a layered Photoshop filelabel all of your layers.
- Save that same file as a jpg for web, and a TIF for print (hintcolorspace!)
9. Stay current with design.
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